CRM Specialist

Dé VakantieDiscounter is the largest online travel agency in the Benelux. From our office in Amsterdam, we’ve conquered the Dutch and Belgian travel markets in recent years. We’re now scaling up rapidly to expand both nationally and internationally. To support this growth and our ambitions, we’re looking to expand our marketing team with a CRM Specialist.

What will you be doing?

As a CRM Specialist, you'll be responsible for building and optimising our CRM campaigns for our Dutch, Belgian and German market. Think smart journeys, AI-powered personalisation,and conversion-focused automated newsletters. You’ll be part of the CRM team alongside a team lead and senior CRM Specialist. You’ll collaborate daily with colleagues from content, supply, customer service, product and data science.

In this role, you combine strategy with hands-on execution: you help shape the customer journey and turn your ideas into impactful campaigns. You'll be working with data every day to target the right audience at the right time — supported by an active database of over 600,000 contacts that you can engage instantly. Segmentation, personalisation and relevance are central to your approach. Whether it’s setting up a new automation or optimising an existing flow, you make sure every message fits the customer’s phase, behaviour and intent.

Your tasks will include

• Creating and improving marketing automation flows across the full customer lifecycle (from inspiration to retention);

• Contributing to and executing personalised (automated) newsletters that both convert and inspire;

• Track KPI’s and translate insights into actionable improvements;

• Initiating and coordinating CRM projects (e.g. redesigns, new triggers, algorithm based recommendations);

• Designing and executing A/B tests to continuously optimise our CRM performance;

• Identifying commercial opportunities, including cross-sell options with our partners;

• Using AI and other tools to boost relevance and performance;

• Sharing your CRM knowledge with colleagues and helping further professionalize the team.

Who are we looking for?

You’re a data-driven CRM Specialist with a creative mind, analytical skills and a strong grasp of marketing technology. You thrive in a dynamic environment where no two days are the same. You work independently, take ownership and know how to get things done.

What we’re looking for

• Bachelor’s or Master’s level thinking;

• At least 2 years of experience in CRM, marketing automation or email marketing;

• You combine a data-driven mindset with creativity to develop relevant campaigns and newsletters across the customer journey;

• Experience with CRM tools such as Salesforce Marketing Cloud;

• You know your way around HTML, CSS and SQL;

• You like exploring new tools and finding smarter ways to optimise what we do;

• You live in or near the Amsterdam area.

What do we offer?

A challenging role in the travel industry at one of the most fun companies in the field. You’ll experience that, for example, in our brand-new office on the Herengracht in Amsterdam. In addition, as a CRM Specialist you can count on:

• 31.5 days of annual leave to go on your own adventures (based on full-time employment);

• Commuting allowance;

• Discounts on vacations and car rentals;

• Free travel and cancellation insurance (so you’re always prepared when you travel);

• A complete home office setup (laptop, screen, keyboard and mouse);

• Hybrid working & flexible hours;

• Strong learning opportunities: we invest in your development through courses and events.

Are you the CRM Specialist we’re looking for?

Then we’d love to hear from you! Apply via the button below and who knows — we might be having a coffee or tea together soon.